International SaaS pipeline
Built across EMEA, North America and APAC during a three year engagement, delivering $4.8M in sales in its final 12 months.
Fractional Sales and Commercial Director
Commercial direction.
Hands on delivery.
Enterprise selling, growth strategy and board level judgement through one engagement. I work directly with founders and CEOs to build the commercial plan and deliver the sales behind it.
UK and international engagementsEMEA / North America / APAC
Selected commercial outcomes
Experience with results behind it.
From opening international SaaS markets to building businesses and driving commercial recovery ahead of acquisition.
Growth from startup
Drove commercial growth in a technology enabled services business that reached £8M annual turnover and more than 80 employees.
Sale following commercial turnaround
Diagnosed performance gaps and drove the recovery strategy ahead of an acquisition completed £8M above target.
AI pipeline in six months
As co-founder and Commercial Director, took a healthcare AI business from concept through GTM to a £1M pipeline.
NHS and public sector contracts
Won and delivered healthcare and digital transformation engagements, drawing on more than 20 years selling into healthcare.
Founder through to acquisition
Founded and scaled a national information management business, creating its commercial strategy and winning long term customers.
How I help
Build the plan.
Lead the team.
Win the business.
Senior commercial leadership combined with direct sales execution, shaped around your business and its next stage of growth.
GTM and market entry
Define the proposition, ideal customers, target accounts, pricing and routes to market. Turn an ambition to grow into clear commercial priorities.
Enterprise sales
Create pipeline and personally lead strategic opportunities through executive discovery, business case development, negotiation and close.
Team leadership
Assess capability, clarify roles and coach salespeople. Establish qualification, forecasting and accountability so the team can deliver consistently.
Commercial recovery
Assess where performance is falling short, identify gaps in people and execution, and lead a practical strategy to get the business back on track.
International growth
Develop new territories and strategic accounts through targeted outreach, executive relationships and relevant partnerships.
Founder and board advice
Bring an owner’s perspective to decisions about resources, growth, risk and acquisition readiness, grounded in the realities of sales delivery.
About Simon
An operator’s experience.
An owner’s judgement.
I have built a business from inception through to acquisition, scaled commercial operations and developed enterprise technology opportunities across international markets.
My current work spans data engineering and analytics business development, alongside my role as co-founder and Commercial Director of a healthcare AI business.
I work directly with the founder or CEO. You gain the capability of an experienced commercial director and a hands on enterprise sales leader through one fractional engagement, without the cost of separate permanent hires.
Working together
A clear start. A practical mandate.
Fractional, interim and project engagements built around the priorities that need senior ownership.
Assess the business
Review the market, proposition, people and pipeline. Understand what is working, where the gaps sit and what is holding growth back.
Agree the commercial plan
Set the priorities, responsibilities and measures of success. Agree the level of involvement and engagement structure around the work required.
Take ownership
Lead the commercial work, support the team and progress strategic opportunities. Keep the founder or CEO informed through clear reporting.
Relevant mandates include launching a proposition, entering a new region, rebuilding pipeline, strengthening a sales team, commercial turnaround and preparation for acquisition.
Start a conversation
Let’s discuss what your business needs next.
Tell me where the business stands, what you want to achieve and where you need experienced commercial support.